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Wolff Set to Sell Shareholding Pricing Mercedes Formula 1 Team at £4.6 Billion

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led the Mercedes team to record-breaking success in F1

Toto Wolff is in final negotiations to sell a portion of his ownership stake in the Mercedes F1 outfit.

This transaction estimates Mercedes at £4.6bn – an unprecedented figure for a Formula 1 squad – after McLaren were valued at £3.5bn in a change of ownership structure last September.

Wolff, who owns a 33% stake of the Mercedes F1 operation, plans to divest a stake approximately five percent.

Wolff, aged 53 will remain as team boss and chief executive officer should the deal proceed.

Ownership Breakdown

The other shareholders in Mercedes F1 are Mercedes and industrial group Ineos Group, who each also own a third of the enterprise.

A Mercedes spokesperson said: "We will be making no comment on the matter. The governance of Mercedes F1 stays unchanged, and each shareholder are dedicated to the ongoing success of Mercedes-Benz in Formula One."

Valuation Growth

The deal would represent a significant increase in worth of the Mercedes team since Ineos acquired its stake for £208 million in 2022.

This surge reflects the growth in market values of Formula 1 outfits recently due to the increasing appeal of Formula 1 around the world.

This was also seen in the box-office performance of the Formula 1 film featuring Brad Pitt, which debuted last summer and has grossed over $630 million (£458 million) at the box office.

The film represents the actor's top-grossing movie and the highest-earning sports movie to date.

Present Performance

Mercedes are runner-up in the constructors' championship, behind McLaren, with three Grands Prix left this season.

Their lead driver George Russell has secured victory in two of the 21 races this year and is fourth in the individual standings behind McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes secured a record eight straight constructors' championships and seven drivers' titles, six won by Lewis Hamilton and one for Nico Rosberg, between 2014 and 2021.

The writer

James Hawkins

Erik Lundqvist is a seasoned financial analyst with over 15 years of experience in market research and portfolio management.

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